Guided service journey · Residential utility

A move has enough moving parts. Service shouldn’t add more.

A guided service journey that helps customers coordinate two addresses, two service dates, communication preferences, and final billing in one request.

Role
UX and interaction design
Focus
Journey architecture and review
Scope
End-to-end service request
Move service request screen for choosing move, start, or stop service and identifying the customer

At a glance

One request for a move that spans two homes.

Challenge

A move can require stopping service at one address while starting it at another, with different dates, preferences, and billing details.

Design response

Organize the request around customer intent, connect each address to its service date, and preserve context through review and confirmation.

Result

A guided journey that makes the complete transition visible and provides useful next steps when the new address cannot be served.

01 · The challenge

One request has to coordinate two homes and one life event.

Customers are not managing a utility workflow. They are trying to make a move happen.

Starting service at a new address often overlaps with stopping service at the current one. The experience must keep both locations, both dates, customer preferences, and final billing details clear without forcing people to assemble the process themselves.

The redesigned journey makes those relationships visible, preserves context from step to step, and provides a deliberate review before anything changes.

01

Establish the service context

Begin with the customer’s actual intent: move, start, or stop service.

02

Coordinate place and time

Keep the current and new address connected to their corresponding service dates.

03

Preserve review and control

Summarize every consequential detail before submission and confirm what happens next.

02 · The guided journey

Turn a complicated move into a visible sequence.

Five task-oriented stages carry the customer from intent to submission while the progress model makes the current step—and the remaining work—easy to understand. Select any screen to view it at full size.

01Define the request
Request step with move, start, and stop service choices plus customer identification
02Connect both addresses
Addresses step showing current service and a confirmed new service address
03Coordinate moving dates
Moving dates step showing stop and start service calendars side by side
04Set contact and final billing
Contact step with notification choices, final bill destination, and online account preference
05Review before submitting
Review step summarizing stop service, start service, dates, contact details, and final billing

03 · One move, two service moments

Make the relationship visible instead of making customers remember it.

Stop

Close the current service cleanly.

The current address, stop date, timing preference, and final bill destination remain grouped as one understandable commitment.

Start

Open the new service with confidence.

The new address is verified for availability, paired with a start date, and carried into the customer’s existing online account.

04 · Outcome states

Confirmation should resolve the request. Exceptions should resolve the next decision.

The system handles both the successful path and the moment a new address falls outside the provider’s service area.

Confirmation screen showing scheduled stop and start service, confirmation number, and next steps
Request confirmed

Show the scheduled dates, both service addresses, confirmation number, communication channel, and what happens next.

Address exception showing that the location is outside the electric service area and identifying the local provider
Outside the service area

Explain the boundary clearly, identify the applicable provider, and offer useful paths forward instead of a dead end.

05 · Outcome

Make the transition understandable before anything changes.

01

One coordinated request

Starting and stopping service remain connected, reducing the need to manage two separate processes during a move.

02

Review before commitment

Addresses, dates, communication preferences, and final billing stay visible before the customer submits consequential changes.

03

A useful exception path

When the new address falls outside the service area, the experience identifies the applicable provider and preserves clear ways forward.

Next project

Four stories. One point of view: make complex systems feel clear.

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